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Field Marketing Manager (Benelux & Nordics)

Silverfin reinvents the way financial advisors work: our cloud-based technology allows +500 accountancy firms and financial advisors to streamline significant parts of their workload and spend more time on value adding activities.

Growing rapidly since our founding year 2013, we have completed a series-A funding round led by Index Ventures. These funds are used to accelerate our international expansion. Originated in Belgium, we have successfully launched activities in the Benelux, UK and Nordics, and are about to enter additional markets across Europe.

 

You’ll have plenty of responsibility and scope to grow but also the back-up you need to develop your skills too, and the budget to do a great job.

This is the ideal role for someone who has a great track record developing campaigns, and building sales pipeline, and is looking for a new challenge to also define strategy, be accountable for effective execution and be in at the beginning of building the wider marketing function at the company.

You’ll need to have strong B2B demand generation skills and be able to show how you’ve built pipeline and driven execution. You’ll also need to be self-motivated, confident making decisions and happy working on your own initiative. We are a close knit team but a small one with a big job to do so you'll be expected to roll-up your sleeves and get stuck in - if you love to think and do, you'll fit right in.

This role would be an ideal next step for an experienced marketing exec with strong digital and B2B skills who thinks it’s time they had much more responsibility and wants to be in the driving seat.

Your role

  • Work with sales, and wider marketing team, to generate demand for Silverfin. You’ll be responsible for lead generation and marketing effectiveness.
  • Define and own the execution of our marketing plan for the region.
  • Review our marketing channels (digital and offline) and adjust our approach for maximum success.
  • Track competitors, and industry issues, and respond appropriately.
  • Working with the wider marketing team, develop content to support all stages of the sales cycle.
  • Manage local PR and events activities.
  • Manage agency, content writers and translators.
  • Manage a content calendar, social channels, website, marketing automation and reporting.
  • You’ll also work on global projects – demand campaigns, product and corporate marketing.

What makes a good Field Marketing Manager

 

Must haves

  • 3+ years of successful, hands-on marketing experience with a focus on B2B demand generation.
  • Fluent oral and written knowledge of Dutch and French. Good knowledge of business English.
  • Experience managing a budget.
  • Ability to prioritise your workload and self-manage.
  • Working knowledge of social media platforms, Hubspot (or other leading marketing automation and CMS platforms), Salesforce, Hootsuite, Google Analytics and Adwords, LinkedIn Campaign Manager or equivalent technologies.
  • A love of execution and delivering results. A desire to be hands-on getting projects delivered as well as designed.
  • Strong communication skills both written, spoken and visual.
  • Attention to detail.
  • Happy working in a small team where roles and responsibilities are fluid and you have the opportunity to turn your hand to many things.
  • Self-motivated and organised.
  • Confident making decisions.

Nice to haves

  • Experience in software or wider technology sector, preferably with a fast-growth international brand.
  • Cloud and/or accounting or Fintech would be ideal.
  • If you know how to use key Adobe Creative Cloud apps that would be fantastic too.
  • Additional language skills.

What's in it for you?

  • A competitive salary with additional benefits.
  • 26 days of holiday.
  • Generous annual training allowance.
  • Macbook air and Iphone.
  • A fast-paced, no-nonsense FinTech scale-up in an international scene.
  • The opportunity to build a market from scratch.
  • A growing team in a thriving work environment with lots of enthusiastic people joining forces.

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