The Accountancy Age 50+50 Ranking is a prestigious annual report on the profession and showcases the progress our biggest firms have made. Everyone is always interested in where they rank of course but beyond bragging rights, the Ranking is a fascinating source of insight into the factors driving growth, and provides lessons for us all in how services and client needs are transforming. When the opportunity came up to partner with them we jumped at it.
But why? Well the easy answer is that we are a provider of innovative technology to the accountancy sector and are helping firms, many in the Ranking in fact, to transform their services and grow. So we wanted the opportunity to celebrate their progress.
But beyond that as Austin Clark, Accountancy Age’s editor said himself, “Over the decades that the Top 50+50 has been running, it’s clear to see how firms who innovate, automate and invest in the future continue to perform well and climb up the league table...” So as an innovator ourselves helping firms to do just this, we were excited by the opportunity to play our part in recognising the achievement of these innovators in the profession.
So good luck to everyone in with a shout of making the Ranking this year and we look forward to seeing what’s driving change when it comes out. But my prediction, based on nothing more than the conversations we are having with firms of all sizes every day, is that a continued focus on client service innovation, the role of technology and automation, and an increase in advisory revenue will feature. But that’s just my opinion - we’ll all have to wait until October to find out if I’m right. The Rankings will tell their own story that everyone, big firm or small, can learn from.