<img alt="" src="https://secure.norm0care.com/148569.png" style="display:none;">
Technology trends -Web resource-featured-2


Technology Trends in Accounting 2021 Research Report
Discover the progress accountancy firms have made in their business and client service transformation, and what impact the pandemic has had on their use of technology.

Accounting is transforming and Silverfin is at the heart of it

Natalie Lamb
Written by: Natalie Lamb

Natalie Lamb has recently joined Silverfin as CCO. Born and bred in South Africa, she attended the University of Cape Town where she completed an undergraduate degree in Politics and Industrial Psychology and then a post-graduate marketing management degree. She has spent 20 years in the IT sector, ten in B2B SaaS, in various international general management, sales and revenue, pre-sales and services roles across EMEA and APJ. She’s worked with start-ups, and medium and large-scale enterprises across financial services, telco, travel and tourism, retail and government. At Silverfin she’s responsible for the customer lifecycle; sales, client success, partnerships and marketing.

There are times in your career, when an opportunity comes along to be part of a business that is genuinely transforming an industry and making an impact. Silverfin has attracted similar like-minded professionals who all want to be part of making a difference.

Silverfin was co-founded by an accountant who was frustrated with the challenges and inefficiencies of his day-to-day work and believed there had to be a better way. Joris partnered up with Tim, a technologist, and together they have taken this vision and translated it into reality. They have established a successful SaaS company that’s delivering on its promise to help accountants be more successful today and show them how technology can be core to their future success.

Accountants are looking for technology partners to help them become more efficient and offer more modern ways of working across their business and services. Up to now significant change has been seen in pre-accounting and bookkeeping but it’s time for technology to change the wider accounting profession. It's time to drive improved productivity through data and automation and then accelerate a shift to higher value advisory services powered by data and technology.

The opportunity for Silverfin, and its customers, was very evident to me after talking with the team and it brought me back to where it all began for me in a software start-up which had an uncanningly similar mantra and culture, business drive and, most importantly, market opportunity. I may not be an accountant but I could clearly see the opportunity here and so when the chance to work in a company driving change like this came up I couldn't turn it down.

There is a lot of talk about digital transformation in accounting, and other industries for that matter, but Silverfin is driving actual change. Customers are putting our technology at the heart of their business strategy. What could be more exciting than that.

I am thrilled to join the company at this exciting time as Chief Commercial Officer and I look forward to working with the team and leading our international growth.